It is a game. Every year we all enter a game, where retailers uses old tricks to convince us the 40% discount is an awesome deal and we have to figure out ourselves if it is worth attention or not. If you did not check prices a month before Black Friday or Cyber Monday then you are royally screwed. You can not figure out if this TV is really discounted from $700 to $500, or perhaps $450 was its regular price two months ago?
Inevitably the consumer ignorance is extended to car business. We read tons of reviews about cars and then we shape our opinions based on texts written by journalists with emotional intelligence of fifth grader. We read that some SUV has very bad blind spot without realizing that most of SUV have thick B-pillars that obstruct view. If you want to have minimal blind spots get a regular sedan, not SUV. Then we read that imports have low reliability and high maintenance costs, like it was not yet obvious that imports are build for handling and cornering rather than longevity. If you want a car that will lasts million years don’t buy BMW or Audi, look instead at some used Crown Vic or Grand Marquis – you will look with it like 90-year old but the car will outlive your grandson.
If you really want to develop a legitimate opinion about car, take it for spin. Test drive on highway, potholes, bumps, parking and corners. Feel how car behaves and how responsive is steering. I’ve happened to drive Fiat 500 rental. This tiny metal box was applauded by some mindless journalists as “car of the year”. It is everything but the car of the year. Although interior was not desperately cramped the ride was awful. Wheels feel like they are made out of wood and gear stick has texture of bicycle bell. There is no difference between sport mode and regular mode, except sport mode makes car noisier. Forget about having anyone on back seat, unless you have 5-year old kid.
Shakespeare said: “All that glitters is not gold…..” and he was right.